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Poverty Bay Herald, Volume LXI, Issue 18583, 18 December 1934, Page 3

In the smoke-saloon of the Welling-ton-Lyttelton ferry-boat an old greyliaried gentleman sat smoking a richly colored meerschaum. Alongside was a youth puffing a cigarette. ‘•Fond of smoking?" queried the old gentleman. The youth nodded. “Ah,” said the veteran, “you must serve an apprenticeship to smokipg before you can appreciate it properly or realise the blessing that it is.” "What tobacco do you smoke, sir?" asked the lad. “Toasted Cut Plug No. 10, the best tobacco I know of. It’s the sort you can ‘day-dream’ on. But (with a smile), you don’t have day-dreams, I suppose? You will though, some day.” The youth stared. The old gentleman relapsed into silence again. Cut Plug No. 10 (Bullshead), so rich and mellow, is indeed good to “daydream" on. Equally popular are the other toasted brands, Navy Cut No. 3 (Bulldog), Cavendish. Riverhead Gold and Desert Gold. The two latter make ideal cigarettes. These beautiful tobaccos owe their extraordinary merit in part to the fact that they are toasted —therefore perfectly harmless. But beware of worthless imitations.*