CHRYSLER AGAIN SETS NEW STANDARDS

Poverty Bay Herald, Volume LX, Issue 18252, 22 November 1933, Page 5

CHRYSLER AGAIN SETS NEW STANDARDS

Economic stress bas stimulated rather than retarded progress in automobile engineering. Intricate machines that finish parts to almost unbelievable limits of accuracy arc now available. Amplifying gauges that literally split hairs not once, but many times, are a part of the general production scheme. It is no longerpossible to market ears of low price when the appeal is on price alone. The knowledge of what .constitutes a line motor car is too widespread t.o permit of any compromise. The new Chrysler Plymouth Six fits admirably into this modern picture. It is the culmination of years of experience in , designing and building line six cylinder cars. To build into the Chrysler Plymouth Six all the features known to modern engineering genius, and yet maintain competitive price position in the low price field, lias necessitated the installation of the newest and most modern plant in (he industry and the adoption of every device that makes for finer and more economical manufacture.

It is only when creating an entirely new model, that engineers are freed f rom the restriction of adapting their design to the limitations of existing machinery and the liquidation of oid material inventories. It will be remembered how in 1924, starting with a clean slate, Walter P. Chrysler made history, and with the Chrysler 70 set new standards for automobile engineering. Now in 1933, in the new Chrysler Plymouth Six, he has done it again. For the first time since 1924 he started out with practically a new set of manufacturing facilities. The gigantic mile-long Plymouth plant has been re %•: ' tooled throughout with th finest machinery and pr vision tools ever utilized the industry. Only bv such could all the features, quality and precis i o r specified for the car bo inco’ por ed or K

Produ facilit now co. p 1 e t e i» will permit the manufacture o f more than 40,000 Chrysler- _ Ply mouths pet month, and new projects at the plant are now under way to facilitate the handling of additional new automobiles. A series of concrete runways will enable 2,500 cars to be handled with military precision.

The Plymouth Plant is considered the newest and most modern in the automobile industry. ECONOMY. The New Chrysler Plymouth Six is Economical. Although its outstanding performance will give any driver a real thrill, it has been designed to give, excellent fuel mileage and to require a minimum of service attention SAFETY. The New Chrysler Plymouth Six is a safe car. It has a safety-steel body, double drop rigid-N frame, low centre of gravity, and hydraulic brakes. STYLE. '1 Ins New Chrysler Plymouth Six has style—distinctive style. Its lines are extremely smart and ultra modern, graceful ami symmetrical.