WALTER P. CHRYSLER’S NEW CAR

Poverty Bay Herald, Volume LX, Issue 18252, 22 November 1933, Page 5

WALTER P. CHRYSLER’S NEW CAR

SWEEPS AMERICA The story of the success of the New Chrysler Plymouth Six reads like a modern business romance. At the time of launching, the new car had two loading competitors, both with a long start in the field. But such faith had Walter P. Chrysler in his new product that, in one of the most astonishing advertising campaigns of recent years, he invited the public to “try all three cars and then buy.” America “tried all three,” and within a fortnight Plymouth sales had leapt skywards. Within four months he had to extend his already enlarged plant, Within six months he had displaced one of his two leading competitors; in a time of depression had broken his booming sales records; and with still mounting sales had set out after his other competitor. In August 1933 Chrysler nearly quadrupled his 1932 sales, selling 51,792 cars in August 1933 compared with 14,727 in 1932.

, The Plymouth the newest and

automobile ind mg is ahvr

parallel

nt is_c

tion at .comes r. i

OTHER W FEATURES. New Shockless Steering. Adjustable Seats. Noiseless. Vibrationless. Bonderized (Rust-proofed) Sheet Metal. 70 Brake Horse-power. Constant Mesh, Easy Shift, Silent Transmission. Rubber Cored Spring Shackles. Oilite Squeak-proof Springs.# Centrifuse Brake Drums. * Tungsten-chrome Exhaust Valve Seats. Free Wheeling.* Automatic Clutch.* ♦ De Luxe Model only FLOATING POWER.

Of course the New Chrysler Plymouth Six has Chrysler patented “Floating Power,” that most revolutionary of modern Chrysler discoveries, whereby vibration is eliminated by suspending the engine through its axis of mass—as recently adopted by other leading manufacturers under royalty arrangements with Chrysler, and as imitated at & safe distance by others.