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Poverty Bay Herald, Volume LX, Issue 18181, 31 August 1933, Page 6

Touching- on the proposal to‘sfaehd a considerable sum of money in advertising * New Zealand’s dairy produce at Home, Mr. S. M. Smith, cnairmdrt of the Rongokokako Co-operative Cheese Company, Eketahuna, said advertising was a very necessary item. In view of some of fcne reports which had reached the Dominion, however, h© was inclined to the opinion that the money Would he better spent in improving the quality of the produce. Advertising was/certainly a good thing for a good product ■ and no business could be successful without it, but lie did not consider, it so good for an inferior product. Run through to Napier for weekend. The '"l'rocadero” tea-room, Hastings street, is open all 4hy Suni days, and maTces a special feature dif catering for visitors, It’s real cosy, too, it the day's cold,*