Page 11 Advertisements Column 2

Poverty Bay Herald, Volume LIX, Issue 17953, 3 December 1932, Page 11

REALISATION SALE Buying Ims been slow. We have heavy stocks and more arrive soon. AYe must make room, so everything has been MARKED DOWN REGARDLESS OF COST. This is your opportunity to secure fashionable, quality garments at absolute bargain prices. CALL AND INSPECT. T n QUALITY COSTS NO MORE TD. TLiere's nothlnq so cheering as a cup nitons ... readq in a minute YMINGTONS COFFEE &. CHICORY ESSENCE

A Nw ] ay Dawns Since woman was first created from the ril? of man she has had her cross to bear. Prevented by force of circumstance from participating in man’s pursuits, she became an onlooker in the game of life, t Hers was the unspectacular path which led to neither riches nor reward, to neither glory nor adulation. Hers was the task of making a home, of caring for her children, of keeping her man contented. Hers was a life of drudgery, of long days spent in prosaic pursuits and the performance of innumerable exacting duties, t With her irksome indoor life, taking toll of youth and vitality, little wonder that her health was frail, t But woman is now entering a wider sphere. She is no longer regarded as an inferior being. Her first cares are still her home, her family, but her drudgery has been banished, she is a slave to toil no more, t Her opportunities for leisure and an outdoor life are greater, her knowledge of hygiene and the science of health is widening and she is learning how to care for both mind and body, f Today she stands at the threshold of a new era of hope and enlightenment, when she may look forward to a fuller enjoyment of life, and a degree of physical health not far removed from that enjoyed by man. t t f f JV»feel that Berlei has helped guide woman $ steps to this new and happier era, jor Berlei is responsible for the development of the corset from a constricting standardized garment into a natural light support which is a vital aid not only to health, hut to beauty, and, in some measure, a contribution m • \ / iSSfR-S M t '>• m . m HI •w •; •: y usi ir amp ' ®' i : ;>■ : V/ J||| || Skill s ':- ; n 1 Hi HU a SSJJISS my: &H : mm WM mm m SSSSSB3R A WORK OF ART IN BRONZE by E. CAMPBELL-CRAIK to the future welfare of the race. The shape, and 0 fitness as an aid to health, of the Berlei foundation garment were determined not by the manufacturer but by scientists and research workers, who, working under Berlei’s direction, discovered that there are five figure-types with thirteen variations. It is by making foundation garments to perfectly fit each one of these that Berlei has performed its greatest service to woman.