BRITISH CAR BOOM

Poverty Bay Herald, Volume LV, Issue 17454, 31 December 1930, Page 4

BRITISH CAR BOOM

THANKS TO WISE ADVERTISING LONDON, Oct. 23. This year’s Alotor Show has demonstrated the boom in British cars. They are supreme, from the “baby” class to the most luxurious types, at prices considerably lower than those ruling but a short time ago. The past three years in particular have seen tho steady .•util.bug tip of the British .motor industry to its present state of unprecedented prosperity. In that period, not content with the bulwark afforded by the McKenna duties, the British car manufacturers have combined to initiate and carry on a powerful national advertising campaign to urge the public to buy British cars. Forty thousand pounds a year for the last three years fins been spent in tho “Buy British Cars” campaign. The success of this propaganda is amply demonstrated by the present prosperous condition of the industry t|te increased sales and exports of .Britisfh. cars and tho decline.in the imports of foreign cars.