HOOVER’S OPINION

Poverty Bay Herald, Volume LV, Issue 17453, 30 December 1930, Page 11

HOOVER’S OPINION

ADVERTISING IS VITAL IN RAISING LIVING STANDARD WASHINGTON, Nov. 11. President Hoover, addressing the Association of National Advertisers last night, declared that advertising has been a dynamic force in the establishment. of the new and higher American standard of living. “By the, stimulus of advertising which you.administer you have stirred the lethargy of the old law of supply and demand until you have transferred cottage industries into mass production,’' he said. “From enlarged diffusion of activities and services you cheapen costs ami thereby you are a part; of the dynamic force which creates higher standards of living.” “Moreover,” the President continued, “your constant exploitation of every improvement in every article and service spreads a restless pillow for every competitor and drives the producer to feverish exertions in new invention, new service and still more improvement.' ’ Uongratulations were offered by the President to the advertisers for maintaining bureaux and vigilance committees to maintain advertising standards.

“lii the policy of your own business you are contributing soundly to self-government,” he said, “by curing abuses without the interference of government. ”