MEAT INDUSTRY

Poverty Bay Herald, Volume LV, Issue 17410, 7 November 1930, Page 2

MEAT INDUSTRY

MARKETING CHANGES POSSIBILITIES IN THE EAST tinning HEAVY CARCASES Changes in marketing in order to improve New Zealand’s meat export trade were suggested in Wellington on Monday bv Mr. Bernard Tnpp. C.8.E., ot Tnnaru. tv ho had just returned tropt England and Australia, Put- briefly. Mr Tripp’s scheme Js for heavy carcases. which are at present umv'elforne on the London market, to bt tinned here and exported to the East, 1 116 opening up of the new shipping connection between New Z-eJiland &na Japan appeals to him as ah opportunity for the plan to lie put into effect, “I have spent a great deal of time (during mv visit to England in making a study of the wool and meat questions.” said Mr. Tripp, “and I trust that my experience will help my brother farmers. My chief object in life is to see New Zealand wool and meat put on a better footing.” He attended the big wool conference held at Bradford on June 24 and 25. MEAT BOARD’S GOOD WORK

As far as meat was concerned, Mr. Tripp drew attention first to the good yvork being done by the Meat Board in England. It yvas "advertising well the quality of New Zealand lamb and mutton, and had advertisements in 20,000 shops. These were very effective, and the advertising had greatly increased the consumption of New Zealand lamb. It had been stated that the iiiureaso since the beginning of the campaign had been one of 25 per cent. “It makes one shudder to think where wo would be if we had 1 no meat hoard,” said Mr. Tripp. “Great fcrddit must go to Mr. R, S. Forsyth. A number of leading business men told me that the- work he was doing was excellent. and by saving storage rates and in other ways ho has benefited' New Zealand farmers by thousands of pounds a year.” LIGHTWEIGHT JOINTS FAVORED It was not much use, Mr. Tripp continued, sending fat old ewes and heavyweight -Wethers to the London market. Good prices .were given only for lightweight joints, and at times heavy sheep were almost unsaleable. He considered that these heavyweights should' be tinned in New Zealand and sent to the East, where a good market could probably bo found if it were pushed. Now that New Zealand had a direct Japanese Shipping line Mr. Tripp would like to sea the Meat Board send a man round the East securing markets and agents for New Zealand tinned meats. By keeping fat old ewes and heavy wethers off the London market it would tend toyvard better prices for lamb. “Unless this is done,’ said' Mr. Tripp, “I am. afraid that for some time we must expect much lower prices for our lambs. The total number of frozen carcases going into England is increasing annually. Leaving beef out, the number of frozen carcases of mutton and lamb from all countries imported into England in 3913 was 13,000,000. For 1930 the estimated number is 17,000,000, and in 1931 it is estimated' that 19,000,000 carcases will be imported. From these round figures it can be seen that substantial increases are taking place. “I would like to point out,” said Mr. Tripp, “that American meat firms fn the Argentine pack their tinned goods mimh mo-re attractively than we do. We might, well copy them—and push the Eastern trade for all we are worth.”