ADVERTISING EMPIRE

Poverty Bay Herald, Volume LV, Issue 17229, 8 April 1930, Page 11

ADVERTISING EMPIRE

TO SECURE TRADE REVIVAL LONDON, Feb. 14. “British trade is in a, wilderness of apathy. We are standing still because wo are too self-satisfied. Wo need a new spirit—the spirit of endeavor. Lot us wake it np —for wo can, if wo will. The press can do it.” Sir Charles fiigliani made this appeal in an address to tho Royal Empire Society on “Is Publicity Good for the Empire?” “The industries iS the Empire must organise enlloclively, and advertise.” lie went on. “Tell the world, or (lie world will soon forget you. Tho way to get trade is to go after ii, The cheapest and quickest, way to get it is through the ’newspapers. Why not make a start?”

“This is the material age. Business and more business is the only way to prosperity. 'The 'Germans know it. and the Americans are after it. Why lie down? Wo never did before, why do it now? Let us stir up (lie spirit, of new merchant adventurers. Let us go to war for trade in the true British spirit —shoulder to shoulder. No one can beat us at, either game if we all trv.”