New Zealand dairy produce is obtaining excellent publicity throughout England and Scotland by means of cinematograph films:- Tlie publicity department have numerous copies of the films “Solid Sunshine,’’ “Down on the Farm/’ and “Cheese Manufacture,” and these are offered through agents free to the various picture houses. During May the bookings were particularly good The actual showings of these three films numbered 272 and the minimum of people seeing the films should be 136,000. The cost, to the Dairy Produce Board: of this publicity “is loss than £l4 a month.
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Bibliographic details
Poverty Bay Herald, Volume LIV, Issue 16706, 25 July 1928, Page 12
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90Untitled Poverty Bay Herald, Volume LIV, Issue 16706, 25 July 1928, Page 12
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