£47,000 FOR SEATS
DRURY LANE THEATRE BOOK-
ING: RECORD DEAL
LONDON, April !>. The biggest deal in seats in the history of the English theatre was yesterday made over “The Desert Song, the new musical play at the Theatre Royal, Drury-lane, W.C., which is stated by critics to he a worthy successor to “ Rose Marie.” After a conference with Sir Alfred Butt, managing direot-or of Drury Lane, representatives of the principal ticket-selling “libraries” bought seats to the amount of more than £47,000. This is by far the largest first deal ever made in theatre soats. .The previous best deals have been over “No No Nanette,” “Lady, Be Good! ” and “Sunny.” Each of these deals was originally between £20,000 and £25,000. v “The Drury Lane deal represents £SOO worth of seats per performance till the end of July,” Sir Alfred Butt told me last night. He said a condition of the deal was that the libraries shall sell the seats to the public at{ ordinary prices, plus only the normal agency commission. i
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Bibliographic details
Poverty Bay Herald, Volume LIII, Issue 16371, 20 June 1927, Page 10
Word Count
171£47,000 FOR SEATS Poverty Bay Herald, Volume LIII, Issue 16371, 20 June 1927, Page 10
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