PROPHECY OF PROSPERITY

Poverty Bay Herald, Volume LII, Issue 16210, 7 December 1926, Page 6

PROPHECY OF PROSPERITY

GOOD TIMKS COMING. Lord Beavcrbrook writes in the Daily Express.— The London newspapers are now experiencing the greatest boom in advertising they have ever known. The experience of the great post-war year of prosperity, 1919-20, has been completely surpassed. , ... The, advertising columns of the Daily Express are already tilled up for tlie ensuing four weeks. As to the Evening Standard; although if doubled the space available for advertising only a month ago if is completely lull up and overflowing with advertisements on tins very day. I do not say that this experience is exceptional with these newspapers. Un the contrary, the advertising boom is universal throughout the whole of the metropolitan press. But there is another and special sign of prosperity not so widely diffused. I refer to circulation, _ which is also reaching record proportions. These astonishing facts and figures have a meaning far transcending the newspaper world. • They are of interest to the whole public, whose lives, will be affected by the portent. For this sudden upsurge m advertising means that the country stands on the edge of a great wave pi prosperity, that the bad times have, in six or seven years, run their course, and that Hie nlightest impulse , ( .,f faith and energy will bring in the good times .of rising business and belter days. | The advertising boom is a rising barometer predicting the sunshine to come.