Page 7 Advertisements Column 1

Pahiatua Herald, Volume XLI, Issue 12440, 5 September 1933, Page 7

Tremendous Bargains LIQUIDATION SALE Wycherley’s Complete Stock of Men’s Wear. ARRESTING VALUES IN MEN’S OVERCOATS Men’s 1 weed Overcoats in a good range of Grey, Fawn and Brown tones. Smart styles with Raglan and Inset Sleeves. Single and Double Breasted. Large range of sizes. Price: 75/- to 97/6. LIQUIDATION CCL SALE MEN’S LEATHER COATS. Mid Men’s Rubber-lined MACKINTOSH and Dark Brown. Single and Double OVERCOATS. D.B. style. Pull Breasted. Full belt. Lined through- belt. Two-way collar. Light and out. All sizes. Dark Fawn. Were 22/6. 1 1 /Q Wycherley’s Price 79/6. KK / Sale Sale •>**/ “ BETTER VALDES. w 1 Collinson & Cunninghame Ltd. BROADWAY AND KINGSWAY. PALMERSTON NORTH.

NEARLY EVERYONE WHO READS READS A NEWSPAPER K r tiz m Reaching Every One Every Day TI7HATEVER your walk of * * life, whatever your income, whatever your tastes, there is one thing you have in common with almost every man and woman in the civilised world. And that is the reading of newspapers. In fact, the only daily reading done by millions of people is confined entirely to newspapers. An advertisement in a newspaper reaches thousands of people of all grades of society on any given day. People must read their Newspapers . The multitude of things in which people are interested today makes a newspaper a necessity. Who won the Sanders Cup? Wliat are the cricket or football scores? What is happening at Trentham or Hiccarton? What did the Prime Minister or the Leader of the Opposition have to say yesterday? Eager interests make a newspaper a necessity. What is Happening ? What is the text of the latest note on War Debts? The result of the elections abroad? The full story of that stirring attempt on the record by Sir Malcolm Campbell, or “Amy” or the R.A.F.? People you know are becomes? g engaged, or getting married, or having babies. When you want a complete and accurate record of any event, local, national, or international, it is there in your newspaper. Read by All Classes The millionaire has all the word' 7 ’ 4 * great store of literature at his disposal ; beautifully printed and elaborately illustrated magazines are his if he wants them. He may buy them, he may read some of them. But there is no “ may ” about his daily newspaper. He reads it every day. And Avhilst he absorbs information about stocks and shares, about international and local politics, and other things in which he takes an interest, he absorbs the messages of the advertisers. The clerk with a small salary. who cannot afford to buy books or magazines, cannot do without his daily newspaper. He, too, reads the news—and the advertisements. And the millionaire and the clerk, the doctor and the salesman, the plumber and the grocer all read newspapers. Also they and their families must buy clothing and food and a hundred and one articles of frequent necessity. Their choice is made of products advertised in their daily newspaper. i 6 So far as f am concerned, no medium than the newspapers other advertising need exist.” —Sir Charles Higham