"MIGHTY MECHANISM” TO RESTORE DEMAND.
“If advertising can make .people use less coal, as it did in PDIB, it follows that advertising is the proper instrument to employ to reverse the process and make them use more coal,” said Mr R. H. Stevens, director of S. H. Benson, Ltd., addressing the Cardiff Publicity Club. Mr Stevens, whose subject was “Restoring Demand,” claimed that at least one spark which could ignite the buying enthusiasm of the community was advertising. “We have in this country,” he said, “a mighty mechanism of publicity in full working order- to serve British commerce in its battle for recovery. I have seen, in the ordinary course of business, something of the press of most countries, and I am convinced that the British press is incomparably superior as .a medium for honest and economical advertising. It is technically efficient; its power and influence "are amazing.”
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Bibliographic details
Pahiatua Herald, Volume XLI, Issue 12440, 5 September 1933, Page 2
Word Count
148"MIGHTY MECHANISM” TO RESTORE DEMAND. Pahiatua Herald, Volume XLI, Issue 12440, 5 September 1933, Page 2
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