Page 7 Advertisements Column 1

Pahiatua Herald, Volume XLI, Issue 12429, 23 August 1933, Page 7

511111999111111989991599991991939333911133119951131999959111939539193933!59195193111i93931!3!3911991191999191991919999 lllliI!lllliSllSII91IlllS99SI9ii!953a SMART 8k NEW D 1 Sty I FOR SPRffiQ Featuring a varied and fascinating treatment of Button Finishes. You will love these new Coats—they are just delightfully fresh, light in weight, and they resist the spring breezes. Great values. DISTINCTIVE SPRING COAT of the new Fawn Camel-hair Cloth, very smart sleeves with new Raglan effect; stitched strappings at back, wide turn-back collar with stitched finishes and buttons; belted; lined throughout, yy/ O THIS 1 SMART COAT of DIAGONAL CLOTH in Saxe Blue with Silver (bread ; new sleeve and stitched; semi-cravat collar. W.X. 15/ “ SMARTLY FITTING COAT of Beige Hopsac Tweed ; smart sleeve ; with tucked panelled back; revers collar. W.X. 75/SMARTLY TAILORED COAT. Soft Grey Fancy Tweed; panelled effect at back; latest revers and sleeves. W. 75/SMART BELTED COAT of new Sun-tan Tweed; wide shoulder effect; stitched collar and wide revers. S.W. 59/6 TAILORED COAT in the new SOFT GREY SHADE; stitched panelled back; stitched wide revers with pockets to match ; with new sleeves to match. 59/6 S.W. SMART COAT in SOFT BUFF SHERRON TWEED; fully lined ; semi-fitting back ; new wide revers, may be fastened at neck. \Y. 65/Advance Display AUTHENTIC NEW SPRING MILLINERY SEE WINDOWS. Collinson & Curaiinghame Ltd. KTNCSWVY PALMERSTON NORTH.

DISTINCTIVE PRINTING. VT'OC order a Jots, a Circular or a SL Letterhead maybe—and leave it to the Printer .to turn out something that will do. You may get something tasteful or you may get work that is guite commonplace. It depends largely upon the skill and originality of those who design the work and the type and other materials that are available for their use in setting it cut. Other factors are the quality of the paper and inks, character of the press, and the workmanship of those who do the actual printing. But Design is the principal thing. It is recognised that the kind of printing the business man requires is something a little different—or better than the ordinary—work that has a distinctive personality. Whether it be a Billbead, a Catalogue, or an Advertising Unset, it must be made sufficiently attractive to demand attention Distinctive designmg is what our Jobbing Specialists aim at. They are assisted by a very large stock of type, first quality paper, and a careful staff of printers with up-to-date electrically driven machinery. ’*fi lAT U A HERALD CO. Cl OU XTER BOOKS.—Place your y next order with the Herald Jobbing Dept. The finest value.

aL HE famous old I. at in a dag'*, "Caveat Emptor,” when translated into English, means, ‘ Let the buyer beware.” To-day, as in the old days, it :'s just as necessary for the Buyer to exercise caution. When you buy advertised goods you are safe. A man who is not sure of his goods dare not advertise. Advertising would only increase the number of people who tried his product and found it wanting. Only goods which are consistently good can be consistently advertised. Manufacturers who advertise MUST give good value because they have a good name to protect. A product becomes well known because its name is a guarantee of GOOD goods of full measure and fair price. By buying advertised products you are proterting yourself against fraud and inferiority. Beware of substitutes which are offered you when you ask Mor an advertised product. LET THE BUYER BEWARE BEWARE OF SUBSTITUTES