ADVERTISING MEMORANDA.

Pahiatua Herald, Volume XXI, Issue 5351, 7 February 1916, Page 4

ADVERTISING MEMORANDA.

A batch of entries is inserted for the Ala rt sale on Saturday next. Several consignments of a-s-orted fruit will be auctioned.

Messrs Alillar and Giorgi’s bargain sale ut Palmerston North will eoneltide on Saturday. Th. firm supplyall men’s and boys’ outfitting and foot wear.

SHOP WINDOW EFFECTS

If any doubt over existed in a retail draper’s mind as to the superiority of window display over the oldfashioned “door-dressing,” it can now be dispelled by the experience of Mr A. ft. Evan's, f ‘The Centre” drapery house. Pahiatua. To cite two instances, a special warehouse purchase of cotton dres.se-. clearing at 6jd per yard, and a blouse offering at. cut prices in another window gave the staff practically no peace. The general public wanted the goods, no obj notion was raised to displacing the window, and the buyers knew they were getting elisun goods, unsoiled by the weather, and without the objectionable attributes ol" “door, dressing.” Mr Evans informed out reporter that last week’s trad*' justified th*' window improvements, ami In* intends to frequently alter the bargain goods during the sale,' which will last, through February.