"THE STAFF OF LIFE”

Opunake Times, 22 October 1935, Page 2

"THE STAFF OF LIFE”

WHOLEMEAL PRODUCTS It will interest our readers to note that the agency for wholemeal, supplied by the Sanitarium Health Food Co., of Papanui, has been secured for this district by Mr W. J. Steer, who will from now on manufacture wholemeal bread, buns and cakes to order. The value of this product, according to medical men, is worthy of much consideration, particularly in the case of goitre which recent statistics show as having made a marked increase. The following from the report of a New Zealand doctor in a lecture to colleagues states:—

“We learn from medical works that a very small amount of iodine is necessary to prevent goitre; this we can obtain from wholemeal flour, from fish, especially oysters, and from certain vegetables. Fruit and oysters may be beyond the reach of many people, but good IUO per cent wholemeal bread can be purchased in most towns, and will not only give us iodine in its natural form, but to a considerable degree prevent serious constipation. No criticism can be levelled at bakers for supplying the white flour products demanded by the great majority of their customers; when these customers are wise enough to eat only wholemeal products bakers will supply them in every shape and form and in ample quantities. Very soon after a doctor in Wanganui began to advise his patients to rtse wholemeal flour, a baker jpeied a shop in that city where practically everything sold was made with wholemeal, and so popular did this become, that the volume of trade in this particular line got almost beyond the baker’s capacity to supply.”