OPUNAKE TIMES Speaks for the District. FRIDAY, JANUARY 26, 1934 SCENIC ATTRACTIONS

Opunake Times, 26 January 1934, Page 2

OPUNAKE TIMES Speaks for the District. FRIDAY, JANUARY 26, 1934 SCENIC ATTRACTIONS

Appreciation of the tourist attructions oi JNew Zealand is often accompanied by criticism of the lack 01 their due publicity in othei purls ot the world. Ihis lack is emphasised to-day in the cum. nitnis oi an English doctor, now visiting the Dominion, whose enthusiasm about its wealth oi scenic beauties is coupled with Hank surprise that these are not adequately made known to intending' travellers. That they are u great potential asset is the t unanimous opinion of The' large party of tourists belonging to the Victorian Scottish Union, now completing an extensive visit. These travellers have had in view more than a holiday, for their objects in visiting J>few Zealand have included the fostering of fellowship between Scottish Societies in the Commonwealth and the Dominion, as an aid to improved relationships between the two countries; but their itinerary has brought them a somewhat amazed knowledge of what is to be seen. There should be no room for any surprise, unless it be in personal ecstasies at particular points in a tour or in the dscovery that even detailed advertising cannot exceed actual attractiveness. But "intending tourists have to seek information about New Zealand," says the doctor, and therefore usually travel to other countries, so well advertised that their attractions are a matter of common knowledge. The Tourist Bureau in London has not been idle and a defence of its methods can be presented, yet so often is amazement expressed by visitors at failure to do more than is done in the way of publicity that the department should be put on its mettle. With the return of good times it should redouble its efforts to woo the attentions of British tourists and turn the stream of holiday-mnk-travellers this way. There is ample scope for initiative. Material for the tale to be told is abund, ant. To invent new ways of telling it ought to be a constant aim. And this necessity is found not ,only in Britain. Everywhere, at strategic points in the world, opportunity exists for departmental exertion of this sort. To make complaint of ignorance utterly impossible is not too high a purpose, oven if it be literally unattainable.