ADVERTISING is accepted as a necessary part of modern business promotion [t i ha« won a place foi itself tn virtually every industry Rightly 'directed and prepared advertising has proved that ii can return a profit to the advertiser But advertising should always be considered as a business enterprise, and not as a magic formula for unearned success.
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Bibliographic details
Otago Daily Times, Issue 27357, 5 April 1950, Page 5
Word Count
58Untitled Otago Daily Times, Issue 27357, 5 April 1950, Page 5
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