THE BRASSIERE

Otago Daily Times, Issue 23516, 2 June 1938, Page 18

THE BRASSIERE

Too often neglected and yet of real importance, especially this year, is the brassiere. It is so much better, from two points of view, that brassieres should be correctly fitted and not ]Cist purchased haphazard over the count6l* First of all. there is the health point of view. Here is what Sylvia, worldfamous Swedish masseuse and beauty specialist of Hollywood, has to say about the bosom, from the health ana beauty angle only: “The breasts are extremely delicate and must be treated with the utmost care. Never strap or bind them tightly against the chest. “A brassiere should be worn at all times, especially when reducing or doing your daily exercise routine. It must provide an easy freedom. You must be able to breathe comfortably, and the straps should not cut into the shoulders.” That mear it must fit you as though mad- for you alone, “ The brassiere must never be like a harness, and above all it must be binding or so tight across the chest that it flattens or compresses the breasts. It can be of soft material, but must fit snugly and be built with uplift to lift the breasts and hold them in positloThe foolish craze for a boyish figure which held sway a few years ago has

given many a woman cause to regret the wearing of tight flattening bandeaux, that gave her a sagging, illshaped bust. This, of course, is a stronger argument in favour of careful brassiere fitting, now that these garments are so skilfully designed to conserve youthful contours and give a healthful, scientific support to the bosom. ... , ~ ~ Such emphasis is being laid on the fitting that, as a matter of fact, the corset manufacturers are even styling the brassiere according to the shape and proportion of the bust. The more enlightened of them have come to realise that the curve over and under the middle of the bosom is as important as your bust measure. The second point of view that makes it important to have brassieres fitted is the fashion angle. Bosoms are vitally important to the fashion rightness of to-day’s frocks. Every couturier stressed that in the summer Paris openings, and in the new season’s ones that have just been cabled out, the uplifted, divided bosom is even more emphasised—so much so, that Schiaparelli and one or two other designers have given their frocks bodices cut just like a brassiere.