ADVERTISING is accepted as a necessary part ot modern business promotion. It has won a place for itself in virtually every industry. Rightly directed and prepared, advertising has proved thut it can return a profit to the advertiser. But advertising should always bo considered as a business enterprise, am) not as a magic formula for unearned success.
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Otago Daily Times, Issue 22709, 23 October 1935, Page 14
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57Page 14 Advertisements Column 2 Otago Daily Times, Issue 22709, 23 October 1935, Page 14
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