Advertising is accepted as a necessary part of modern business promotion. It has won a place for itself in virtually everv industry. Rightly directed and prepared, advertising has proved that it can return a profit to the advertiser. But advertising should always be considered as a business enterprise, and not as a magic formula for unearned success.
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Bibliographic details
Otago Daily Times, Issue 22628, 20 July 1935, Page 18
Word Count
57Untitled Otago Daily Times, Issue 22628, 20 July 1935, Page 18
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