Page 13 Advertisements Column 3

Otago Daily Times, Issue 21361, 15 June 1931, Page 13

STEWART DAWSON’S LATEST ALARM WATCH For the Pocket and Bedside A STRONG AND RELIABLE TIMEKEEPER. •s'vl//. Thio Alarm Watch is a most reliable timekeeper, with a fine polished nickel case of neat size. Full instructions sent with each Watch. Price 20/-i-s This Is an exceptionally - useful Watch. After the day’s use lln your pocket, U can stand up at the bedside to tell you the time in the dark, for this Aljiro Watch has perfect Luminous Dial and Hands, and you can „ set the alarm to any desired time. SENT POST FREE TO ANY ADDRESS. BUY , FROM THE FIRM WITH A WORLD-WIDE REPUTATION. Comer PRINCES and DOWLING STREETS, DUNEDIN.

m m ''‘l If you are interested in the new Furniture and Furnishings ... a visit to the exhibit in the Showrooms of Scoullar & Chisholm d ’ring the week will be ~. time well spent. Scoullar & Chisholm’s Furniture was awarded the only Gold Medal and First Order of Merit at the N.Z. and South Seas Exhibition, 1 925-26. Scoullar and Chisholm Ltd. RATTRAY STREET, DUNEDIN. Also at INVERCARGILL.

WINTER FOOTWEAR that’s Smart and Serviceable Here the smart woman will find Winter Models that are the last word in style yet built to keep her feet dry and comfortable. Prices speak for themselves. 406—Brown Glace two-lone Buckle Sports Shoe with interlaced fringe tongue and low leather heels; tight welted soles. An attractive and inexpensive model. As illustrated — Mc-J m 406 408—Brown Calf Buckle Shoe with crocodile inset and fringe tongue; low leather heels, welted soles; smart, and will wear well. As illustrated— -29/6 408 5% 409 29/6 409—Dark Brown Calf Gusset Sports Shoe 1 with ' longue and buckle; all-leather Cuban heels and welted soles. An ideal Winter Shoe. r If unable to call, post your order. Send cash for exact amount. We Pay Postage, and refund money if not satisfied. Give number and size wanted. W. HARRIS & SON, LTD. FOOTWEAR SPECIALISTS, DUNEDIN

Why the Newspaper? NEWS AND ADVERTISING SHARE INTEREST. One Enriches the Other and Together they Rule the Onward March to Progress. Mr Norman S. Row, Advertising Manager of the famous international daily newspaper, The Christian Science Monitor, of Boston, says:— " Why THE NEWSPAPER? Well, for one reason because newspapers publish news, and an advertisement is news, li it isn’t, it should he. The best advertisement is the best news. *' The readet of a newspaper reads it because he wants to know what is going on in the busy world. He is after information,! Up and down tha columns he goes, Ending on one page something startling, on another something interesting, on another something educational. “ While he is in this attitude of mind th« newspaper advertiser U privileged to address him. His eye travels from a news item to an advertisement, his thought travels with his eye. If the advertisement offers Kim art attractive piece of news, if the headlines or its opening phrases impress upon him that here is something he may well know about, then he is quite likely to read the advertisement and to digest the information it offers to him.” This is true the world over. In New Zealand our experience shows that SOUND ADVERTISING in the NEWSPAPERS U Moat “Pulling”—Most Prompt—-Most Profitable.