Page 3 Advertisements Column 1

Otago Daily Times, Issue 21360, 13 June 1931, Page 3

Merry Snow Sports i? I ; ' 4 - , Substantial Reductions in combined RAIL and I MOTOR Fares for Special Winter Excursions to The Hermitage, Mount Cook. ■ - i 1 MOUNT COOK CALLS YOU! Happy hours of ski-ing, tobogganing, and skating under the warm winter sun ... ' easy - walks filling hours with healthful plea- . sure for.'all. ~ . fireside nights holding their own special charm. V , J - '■ \‘ / ■ ■K ' . •>; Full particulars from any Railway Station or Mount Cook * * Tourist Company’s Offices.

L, ■ ; , * <- .I'V : ; v.: : v 1 mmmi : .'*•■/■: f&Jwarw, —^ cf*-’ ■ 5 ; ■ ; ■ j-* Vlf you are interested in i.j . ' ■ ’ ;• : - J __ £ the new Furniture and Furnishings ... a-‘visit Vtb the exhibit in the, fe Showrooms of Scoullar & Chisholm duing the week will he...time &well spent *• Scoullar & Chisholm’s Fur-, niture was awarded the only Gold Medal and First -- Order of Merit at the N.Z. and South Seas Exhibition, Scoullar and Ltd. RATTRAY STREET, DUNEDIN. Also at INVERCARGILL. s. The RING ! Let this happy occasion be graced with a suitable Ring. Give a “ Williamson" one and you will/: know that there are none better. Bright, clean gems, strongly mounted by practical _ diamond setters, ate offered you here at a minimum cost. , Coma in and see our selection. The Practical Diamond Setters, 31 PRINCES STREET (Next The Bristol). - Style, Comfort, and Durability Essentials of a Price and Value are pf course very important features, but these are' apt to be forgotten, as time goes on, if the Suit proves to possess'exceptional merit. • STYLE * \ ' *' ' 1 • v comes first with most city men. A Suit that lacks . Appearance and Fashionable Cut is of no interest to them. Our Skilfully-designed Suits represent present-day London Society Styles. COMFORT - V is essential. . If a Suit does not fit well, if it is not expertly tailored, it will prove a disappointment. Nothing makes up for want of ease and comfort in wear. DURABILITY is the/outcome of first-class Tailoring, in conjuncV tion with thoroughly reliable Materials, and without tKe combination' of both the result will be unsatis- ■ factory.. / Clients are assured that Style, Comfort, and Durability are incorporated ,in every Suit tailored by us. tj&JMTHUR O MERCHANT TAILORS, . LADIES* COSTUME MAKERS AND MEN’S MERCERS. BBOMB IT*I Why the Newspaper ? ’NEWS AND ADVERTISING SHARE INTEREST. 0b« Fnrirhis the Other and Together they Rule the Onward March to Progress. Mr Nonnas S. Row. Advertising Manager of the famous international iiaily newspaper. The Christian Saance Monitor, of Boston, says:— ’’Why THE NEWSPAPERf Well, for one reason because newspapers publish news, and an advertisement is news. If it isn’t, St should he. The nest advertisement Is the best new*. “ The reader of a newspaper reads it because he wants to know wbat Is going on in the busy world. He is after information. Up and down the columns he goea. finding on one page something startling, on another something interesting, on smother something educational. “ While be is in this attitude of mind the newspaper advertiser is privileged to address him. His eye travels from a news item to an advertise* ment. his thought travels with his eye. If the advertisement offers him an attractive piece of news, if the headlines or its opening phrases impress upon him tha' here is something he may well know about, then he is quite likely to read the advertisement and to digest the information,*! offers to him.” This is true the world over. In New Zealand our experience shows that SOUND ADVERTISING in the NEWSPAPERS is Most “Pulling"—Most Prompt—Most Profitable.