MONEY ON ADVERTISING.
POWER OF THE PRESS. {I non Oun Own Correspondent.) ' „ LONDON, March 14. \ou must use the newspaper,” said Sir William Veno, of cough cure fame, when he paid a remarkable tribute to the power of newspaper advertisements at a luncheon in London. Sir William said he started ■ his business without any capital, but, by the use of careful advertising, he built up his business to. such an extent that after 30 years he was spending £321,000 a year on advertising. Practically 80 per cent, of that sum, he said, was spent in advertising in the daily and weekly newspapers, because he alwavs put the press first in the matter of advertising. “It is only in the newspapers that you can explain the details of your goods,” he added.
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Otago Daily Times, Issue 20708, 4 May 1929, Page 22
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131MONEY ON ADVERTISING. Otago Daily Times, Issue 20708, 4 May 1929, Page 22
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