Page 14 Advertisements Column 4

Otago Daily Times, Issue 19952, 20 November 1926, Page 14

THE RED BAND EXPLAINED. DUNEDIN’S LATEST ENTERPRISE. At last Dunedin is to have a cheap, efficient Taxi Service in line with development of this kind which has .spread right round the world. The providing of this much-needed step is not done by an> reduction in service efficiency or comfoit, but simply through lower maintenance costa and organisation to cut down the “dead times.” The Red Band plan has some features worth noting, since its success lies largely in the intelligent reaction of a grateful mibhc. The fleet operated under the distinctive title and colour scheme of Red Band can now provide Dunedin with Taxi transportation at a reduced mileage thrift. The plan is no experiment, for every worth-whue city in the world has this cheap, efficient iaxi Service. Red Band Taxis wil f not be found on any "Rank., or Stand. They are depoted in the Willard Battery Service Station, Moray place, just round the Savoy Corner. The Service covers the full 24 hours of the clock at the one Hat rate. Charges are fixed and definite. The doubt element is gone; thus Taxi transportation, once a luxury, comes in measuring distance of the many. Ladies out shopping and with parcels find the Red Band Taxi home work out nearly as cheaply as the tram, allowing, of course, for the time and comfort gained. Business men find the time saving of ‘ Getting a Red Band” not counterbalanced by •i heavy figure. hostess finds she can “Red Band” her guests to and from the function, and thus add the last, offices ot generous hospitality at a common-sense figure. And the theatre for many an admirer comes nearer because it isn’t such a job or expense getting there. So you will see the immense common sense of the Red Band intelligently operated. These Taxis are under the management of Mr Ernest Hope, long connected with trasnportation services in this city. There is really only one thing t do —use Red Band. Remember, you won’t find these cars on the city ranks. The Moray Place Depot (round the Savoy Corner) h handy, but the better plan is to take a good look at ’phone number 933 (nine, five, three) and make a note just in ease it doesn’t stick.—Advt.