“BUY BRITISH GOODS”

Otago Daily Times, Issue 19505, 13 June 1925, Page 12

“BUY BRITISH GOODS”

A PUBLICITY CAMPAIGN. GOVERNMENT FUND ADVOCATED. Press Association—By Telegraph—Copyright. LONDON, June 11. (Received June *l2, at 5.5 p.m.) To relieve unemployment and assist trade the Federation of British Industries) suggests that the Government should initiate a central fund for an Empire publicity campaign spreading over two or three years, urging the public to buy British goods in preference to foreign wherever the price and quality are comparable. The fund will be additional to the £1,000,000 which the Government is allocating to assist Empire products. Private publicity schemes could bo coordinated with the Government plans, resulting in a comprehensive effort similar to Britain’s wartime publicity schemes. The chief media should be the newspapers posters, public meetings, broadcasting, films, and local shopping weeks. The federation is of opinion that the Government would receive voluntary co-opera-tion from many trade and social organisations and thus reduce the cost. The Federation official said ; “We have not suggested the amount which the Government should allocate. The total Government and private expenditure should be many millions. The chief enemies of the British manufacturers are the middlemen, who buy cheap foreign goods and pish the sales of those against British goods.”—Sydney Sun Cable.