THE WORTH OF A WORD.

Otago Daily Times, Issue 14281, 1 August 1908, Page 5

THE WORTH OF A WORD.

There is often a special virtue in a word. Wo have most of us heard of the old lady who found comfort in syllabling the word " Mesopotamia." But tlm commercial value of certain words is sometimes groat, as thoy serve to protect the public against imitations of, and substitutes for, articles of acknowledged excellence. As an instance. California Syrup of Tigs is a household laxative remedy of such .world-wide repute that, it would at first, seem impossible to delude the public by imitations, ye* its enormous sale tempts mauy dealers to sell cheap preparations which, are ingenious imitations and substitutes. Herein Ties the value of tho protecting word " California." To ask for "California Syrup of Figs" in full admits of no deception, and Iho dealor who, without comment, sells another article in its place lays himself open to serious consequences. But there are retailors who will offer some article which declare to ho "just the same" or "quite as good." California Syrup of Figs, "Nature's pleasant laxative," is the outcome of processes known only to the sole manufa,ctn,rors, the California Fig Syrup Company of San Francisco, whose name and trade mark appear on every package. These processes are complicated and protracted, and are carefully superintended by a permanent staff of qualified chemists. Perfect purity and guaranteed uniformity of production (a vital matter where' modioifial products are concerned) are the assured results. In this deliciouslyflavourcd preparation doctors find a miid and gentle ;axative which acts in Nature's way, without strain upon the sluggish system, and is as wholly beneficial to the robust man as to the delicate woman or ailing child. Thorough but gentle aTc the words which most aptly describe the beueiiciai action of California Syrup of Figs, which, whilst cleansing die system,, tones up the organs anted upon, and overcomes tho tendency to habitual constipation. But please remember the worth of the word "California." Your health depends on it. Take no risk.