TO AMMUNITION DEALERS

New Zealand Times, Volume XXXII, Issue 7028, 17 January 1910, Page 3

TO AMMUNITION DEALERS

A TRADE CIRCULAR. There is ho special merit in importation. Havo yon not noticed that in this country there is a growing feeling in favour of goods of New Zealand manufacture ? The stupid prejudice in favour of imported goods is surely dying out. ■ Consider the disadvantage's of importing ammunition. You waste a lot of valuable time. You have to order far ahead on an estimate of average sales, taking all' risks. In ' tho majority of cases you have to pay cash on delivery.. Apart from the risks, you have to put in heavy stocks. This means dead money. As the times go, can you afford to have dead money ? Think it out.

• Now turn to. the other proposal. See how well it will pay you to buy from the Colonial Ammunition Company and sell cartridges made in New Zealand. You can get- your stock as you need it, on terms of the most reasonable character, and —you have no dead money! You benefit by the liberal and enterprising advertisiaig of " 0.A.C." cartridges, which is being steadily maintained all over the country. You profit by what, is, after all, the best advertisement a cartridge can have: the willing and enthusiastic testimony of crack shots and sportsmen generally. Do you know-that at the last great, Trentbjam rifle meeting only " C.A.C." ammunition was used, and that the man competing at that meeting put up records for the world ? Do you know ■ that, although nearly 150,000 rounds were fired, there was not a single complaint of a defective cartridge—not a bad one in the lot? Do you know of any English or American ammunition manufacturer that ever put up such a record as that m New- Zealaoid—or anywhere else? Do you know - that' Mr "Duncan Eraser, Mr B. Burgess, and many other crack shots who use " C.A.C." cartridges for pigeon-shooting and' general work, swear by them, and will use no other ? ■""■'.' ■ ;

If you think of these things fairly, you will see that you have nothing'to gain by importing your ammunition. You have, on the other hand, everything to gain by supporting a thoroughly well-established and progressive New Zealand industry. The cartridges made by the Colonial Ammunition Company aTe always good and fresh. If you have any suggestion to make, or if there is any innovation you would like to see adopted, the company is virtually at your own doors, and will gladly hear you. It is always responsive, and it is never content to stand still. ~The company's keenest critics on quality are its own responsible officers. They look for progress all the time. Trading with tthvs company, you suffer none of. the vexatious delays that are inevitable in connection with ordinary indents. You get the. goods just as you need them, every cartridge thoroughly tested, at the works and guaranteed.

If this talk interests you, write to the Colonial Ammunition Companyj Ltd., Auckland, now. They will bo glad to hear from you, and will sparo no pains to furnish just the information you require. It will pay you to deal with your own folk, and wha.t pays you pays them. Your satisfaction is their security. Tho Colonial Ammunition Company make such wonderful i progress chiefly because they make it a rule never to lose- a customer. The demand for C.A..C. car-

tridges is ever increasing. Last season's output exceeded all anticipations. Next season's will be bigger still. Why should you—an ammunition dealer—not have your share of the extensive sales that are to be made? If you do not stock C.A.C. ammunition "the public will go to some other man who does. Sportsmen who have onco used these fresh, sound, and quick cartridges will certainly not take kindly to any other make. *