THE WOOL TRADE

New Zealand Herald, Volume LXXIII, Issue 22517, 7 September 1936, Page 5

THE WOOL TRADE

DOMINION EXPORTS RISE ACTIVITY AT BRADFORD POSITION ON THE CONTINENT [from our own correspondent] LONDON, August 5 Bradford is looking forward to a boom in the trade for flags and bunting for next year, the natural outcome of the Coronation. Crossbred wool is in greater demand than for many years past, and shipments to Britain from New Zealand last season, which ended in June, were the largest for 1.5 years. Wool Intelligence Notes, published by the Imperial Economic Committee, reports that offerings and sales of wool during the 1935-36 season in New Zealand were 47 per cent and 58 per cent respectively higher than in the previous season. Shipments, totalling 304,000.0001b., also increased by over 50 per cent. Shipments to the United Kingdom increased by 33.000,0001b., those to France by 23,000,0001b. and those to Japan by 16,000,0001b. Shipments to the United Kingdom (option Continent) rose by 20,000,0001b. With regard to industrial activity in England, it is stated that the somewhat unexpected strength of raw wool prices on the spot market in London has contributed largely toward restoring confidence in many sections of the wool textile industry, particularly in the United Kingdom. On the Continent, however, the outlook remains somewhat obscure, as it is too soon to assess the results of recent events

in Franco and Belgium, and to envisage what developments are likely in Italy following the removal of sanctions. The outcome of trade negotiations between Japan and Australia is also being vratched carefully bv all interested in the wool industry. Stocks of tops iu France, Belgium and Germany at the end of June totalled 38,300,0001b., as compared with 39,900,0001b. a month earlier, and 48,400,0001b. on June 30, 1935. Stocks in both France and Germany are on much lower levels than a year ago, while those in Belgium show little change. Imports of wool into the United Kingdom in the first half of 1936 totalled 592,000,0001b., as compared with 559,000,0001b. in the corresponding period of 1935. Imports from Australia fell by 55,000,0001b. during this period, but this decrease was counterbalanced by increased imports from New Zealand, 43,000,0001b., while smaller increases were shown in imports from the Union of South Africa, Argentina, India, Uruguay and France. Imports of wool into Germany during this period totalled 149,000,0001b., as compared with 214,000,0001b. during the first half of 1935. There was a marked decrease in imports from the Union of South Africa, Argentina and the United Kingdom. LONDON WOOL SALES I FAVOURABLE PROSPECTS

FIRM MARKET EXPECTED Prospects are favourable for all kinds of wool at the next series of London sales, Avhich will open on September 15. The Bank of New Zealand has received the following advice, dated September 4, from its London office: —It is expected that Merino and fine crossbred will be unchanged but firm, and that medium and coarse crossbred will be id to i<l dearer. Prices at the close of the last sales in July were: —Greasy Merinos, super, 60 to 64, 17d to per lb.; ordinary, 60 to 64, 14d to 15d; inferior, 60 to 64, lljd to 12cl; halfbreds, 56 to 58, 13d to 13£ d; 56's, 11 Jd to 12d; 50 to 56, I0|d; crossbreds, 50, 9jd to lOd; 48 to 50, 9Jd to 9fd; 46 to 48, 9d to 9sd; 44 to 46, Bfd to 9Jd; 40 to 44, B£d to 9id; 36 to 40, B|d to 9Jd. VALUE OF ADVERTISING DISTILLERIES' EXPERIENCE Speaking at the annual meeting in London of Booth's Distilleries, Limited, Lord Lurgan, chairman of directors, said the company's increased trading profit had not been obtained without an increase in working and selling expenses, the largest of which was, as usual, advertising, which accounted for approximately 76 per cent of the increase. He" regarded advertising as the fertiliser of business, the effect being cumulative. The directors considered the outlay on advertising in England and abroad not only justified, but essential, and any undue or arbitrary cutting down of this would no doubt also have a cumulative effect, but in the wrong direction. LONDON APPLE MARKET (Received September 6, 5.5 p.m.) LONDON, Sept. 5 New Zealand Sturmer apples by the Port Nicholson are quoted at 4s 6d to