POPULARISING TEA

New Zealand Herald, Volume LXXIII, Issue 22398, 20 April 1936, Page 5

POPULARISING TEA

WIDE CAMPAIGN BEGUN COMPETITION WITH COFFEE LEVY MADE ON EXPORTS An extensive campaign to popularise tho tea-drinking habit lias been instituted by the International Tea Market Expansion Board. A levy is collected oil all exports and is estimated to produce about £'300,000 annually. All propaganda will bo centred on tea alone, and not Indian, Ceylon and Java teas, which were confusing to the public. The board is undertaking propaganda in the United Kingdom, the United States of America, Canada, Australia and New Zealand, South Africa, Egypt, Holland, Belgium, and Germany, while work will commence soon in Sweden and Norway, states a report from Brooke Bond and Company, Limited, tea merchants, London. A considerable amount of the propaganda fund is being spent 011 educating people to buy better tea, excellent in its way where people are already tea drinkers, but the main effort should be toward selling more tea by introducing the tea-drinking habit where this docs not exist. For instance in the United States and Canada coffee is the natural breakfast beverage and " live o'clock " tea is practically unknown. It would require a tremendous effort to wean the public from the habit of drinking coffee for breakfast, but five o'clock tea might' bccoino tho vogue if tho idea was sufficiently driven home.

it is doubtful if such widespread propaganda is wise, continues the report. We believe that more concentrated work in selected countries and areas would lead to better results. In order to interest the public, advertising must bo 011 the boldest possible lines, otherwise the money expended is likely to be wasted either for lack of capital or lack of courage. This is particularly applicable to the United States and Canada, where advertising is conducted 011 an enormous scale, and where coffee is one of the most advertised commodities both in tlio press and over the air. The International Tea Market Expansion Board is evidently realising this as it has now been decided to concentrate 011 selected areas so far as the United States is concerned. Would it liot be wiser to concentrate all effort cm one or two selected countries? In such countries as Great Britain and Australia and New Zealand it is doubtful if the money spent 011 propaganda is not largely being wasted. The people arc already confirmed tea-drinkers and coffee is hardly likely to make serious inroads. It is the eventual aim of the board to obtain powers further to increase the levy. This will be justified if the existing propaganda is a success, otherwise it would be far better to concentrate where results are definite. BROKEN HILL PROPRIETARY NO CHANGE IN DIVIDEND [BY TELEGRAm —PRESS ASSOCIATION] WELLINGTON, Sunday The directors of Broken Hill Proprietary, Limited, have advised the Stock Exchange Association that a halfyearly dividend, unchanged, of Is 3d a share, payable in Australian currency, has been declared. Registered holders of provisional certificates will bo entitled to one-sixth, namely, 2Jd a share. Distribution will be made on May 20. . GOLD AND SILVER QUOTATIONS IN LONDON (Received April 19, 5.5 p.m.) LONDON, April It! Fine gold is quoted to-day at £7 Os lOid an oz., compared with £7 Os lOd yesterday and £7 Os 10£ d on Thursday. Silver was quoted yesterday at 20Jd an oz. spot and 20 13-16 d forward, compared with 20 7-16 d, both positions, 011 Thursday. The quotation for silver at per fine oz. yesterday wa3 22|d, compared with 21 l-16d on Thursday. PRICES OF METALS MARKET FAIRLY STEADY (Received April J9, 5.5 p.m.) LONDON, April 18 Following were yesterday's quotations 011 the London metal market, compared with those of April 16: — A pi. 17 Apl. 16 Per ton Per ton XBd £ s d Copper, stan., spot .. 3" 3 9 36 19 4| Copper, stan., 3 moa. . . 37 8 9 37 5 7} Copper, electrolytic . . 41 7 G 41 0 0 to to 41 I'2 6 41 10 0 Copper, elect., wiro bars 41 12 (J 41 JO 0 Lead, soft, spot . . 15 17 6 15 18 9 Lend, soft, forward . . 16 1 3 16 2 6 Spelter, spot . . . . I' 418 9 14 17 6 Spelter, forward . . 15 1 3 15 1 3 Tin, stan., spot . . 207 2 6 207 5 0 Tin, stan., 3 mos. . . 202 J2 C 202 2 6 Quotations for other metals, with last week's prices in parentheses, are:— Fig iron: Home trade, £3 10s (£3 10s); export, £3" 10s (£3 10s). Antimony.: British, £72 10s (£72 10s); foreign, £47 10s (£4B). Molybdenite, £1 lGs 6d (£1 los 6d) a unit. Wolfram, £1 14s (£1 14s) a cwt. APPLES IN LONDON NEW ZEALAND QUOTATIONS (Received April 19, 5.5 p.m.) LONDON. April 18 Apples are steady and in good demand. New Zealand Coxs are quoted at lis to 17s; Worcesters, at 7s 6d to lis; Ribstons, at 10s to lis; and Alfristons, at 10s to lis. Australian Coxs, 10s to 14s; Worcesters, 6s 9d to 10s; Itibstons, 6s to 9s; Alfristons, 7s to lis. BRITISH RETAIL PRICES (Received April 19, 5.5 p.m.) British Wireless RUGBY, April 18 The averago level of retail prices in Britain on April 1 was about 44 per cent above the level in July, 1914, compared with 46 per cent on February 29, 1936, and 39 per cent on April 1, 1935. CALL AND DIVIDEND LIST Divide/id.— , ® uo Dominion Pictures—int., pre!., 8 P. 0.; ord., 24 p.c. ... n • April 30 Northern Roller Mills —final, pref., 5 p.c. p.a.: oro., 2 p.c. .. • • • .• • Ar)nl 150 United Buildins (Akld.)—int., 2j p.c April 30 Timaru Browery—final, 31 p.o. April Reserve Bank—s p.c. .. • • May 1 E.. S. and A. Bank—int.. 2i p.c. Ma.v 1 Aus. Iron and Steel—pref., halfyear to May 1. J932. 3} p.c. May J Bank of Adelaide—int., 4 p.c, . . May 6 Sharland and Co.—int., ord. and , pref., 25 p.o. .. • • May II [ Macky, Logan, Caldwell —finnl, 3J p.c ■ • May 12 ' Moitffiel Woollen—int.. 4 p.c. . . May 13 I Broken Hill Ply.—Half-yearly. la 3d a share .. >. .« Mar 20