DOMINION PUBLICITY

New Zealand Herald, Volume LXX, Issue 21469, 18 April 1933, Page 5

DOMINION PUBLICITY

BRITISH INDUSTRIES FAIR * INTEREST OF ROYALTY \ • t USE OF PASSION FRUIT JUICE ] - i [from our own correspondent] j LONDON, Feb. 28 \ When the Queen visited tho British 1 Industries Fair she spent a little time j at the New Zealand stand, which is .; the first to catch the eye on entering 1 Olympia. Her Majesty asked Mr. A. F. Cade, < officer in di rge of tho stand, how ' things were in the Dominion. The lat- j ter replied that there was produce in ] plenty, but unfortunately tho prices - now being received were so low that 1 the producers were getting no profit for their goods. The Queen expressed her regret, and sincerely hoped there , would be a change for tho better in the near future. 1 After looking at tho produce displayed on the stand, Her Majesty was attracted by the small cardboard cutouts of New Zealand lambs. She picked up one and placed it in the pocket of her coat, remarking that she was taking it for her little granddaughter. When the Duchess of York paid her visit to the fair,she, too, spent a little time at tho New Zealand stand. She I) immediately saw and, examined the samples of passion fruit juice and asked where she could purchase a bottle. She was told that she would be presented with one by the High Commissioner, and this was duly arranged for. Her Royal Highness said that she had tasted passion fruit when she was in New Zealand and she wanted to try it again. This new and well-placed exhibit consists of bottles of C. D. Passion Fruit Juice, a product of Kerikeri. Tho labels indicate that it will be something new in this country for cocktails, for summer fruit drinks, and for fruit salads. Competitors in Market Mr. Cade says that there is going to be a great and growing demand for tho juice of this fruit, but that New Zealand will not be by any means tho only producer of it. There are already keen competitors from other parts of the Empire. The time has come when the demand is assured, all the spadework having been accomplished. New Zealand growers and exporters must not fail to keep the London representative well advised by cable regarding prices, supplies, shipments, and so on, for without this necessary information he is not able to tell business inquirers what they naturally want to know. If they cannot be informed they will place their orders with the representatives of other countries. By early May sales should be effected for the summer season. For cocktails there should be an all-the-year-round demand. Already, London journalists, having tasted the bottled juice at Olympia, are eulogising its "exotic, fresh, delicious flavour," and are indicating its uses for cocktails, for flavouring cakes, making curd, icing cakes, and flavouring fruit salads. Pink Grapefruit There is going to be a growing demand, too, for Trinidad grapefruit of a pinkish tint, obtained by crossing with the blood orange. It is very decorative in its effect on the dinner table. In texture, size and flavour it is like the usual first quality grapefruit, with its thin skin and its abundance of juice. Fiji, a newcomer to the fair, is stated to be particularly gratified at the results after one week. Sir Murchison Fletcher, who is in London, has cabled to Fiji asking for firm prices and maximum quantities. The pineapple trade is ■ likely to receive a stimulus from the fair, for in addition to numerous Home Country inquiries, there have been ; many from France and Sweden. Coco--1 nut fibre, which is also exhibited at tho > colony's stand, has attracted inquiries > from Germany and Norway. ) _ mmmm