AUSTRALIAN GOODS

New Zealand Herald, Volume LXX, Issue 21467, 15 April 1933, Page 5

AUSTRALIAN GOODS

SPECIAL LONDON SHOPS LEADING MERCHANT'S SCHEME * A scheme for marketing Australian products in London was outlined recently by Mr. E. A. Whitelaw, when he arrived at Melbourne in the Orania. Nino years ago Mr. Whitelaw left Victoria to market an Australian soap, which now has the second largest sale in Britain and is manufactured in Melbourne. Ho offers his own services free to Australian exporters in connection with his new scheme. "With the exchange at 25 per cent." ho said, ''and likely to remain at that for some time, an exceptional opportunity exists for placing such things as Australian jams, sauces, pickles, soups. asparagus, cheese, honey, pineapple and good wines on a firm footing in Britain, and also augmenting the demand for cheap wines, canned fruits, fruit, eggs, meat and other things already to some extent on the market. "Australian proprietary lines are almost entirely neglected in Britain and it is not possible to market these in the ordinary way through merchants, as they will not sell goods that are not exclusively advertised. When it is realised that it costs £200,000 to advertise the existence of a new product, and as much to maintain the regular demand, it will bo seen that Australian manufacturers are up against a stiff problem. "My scheme is to have at least 20 distinctive shops opened in London for selling Australian products. This would require at least £loo,ooo—£-1000 for each shop to cover initial rent and overhead, with; £20,000 for advertising during the first year. Exporters wishing to take advantage of this scheme would' be required to ship their products on consignment, and account sales would bo made up each quarter and the proceeds remitted. "The big army of travellers already engaged throughout Britain by existing firms might be utilised to assist in the general campaign for making goods known." Mr. Whitelaw said he considered a commission of 20 per cent on all sales, except for "bread and butter lines," would be a reasonable charge to cover all services. This could be met by the existing exchange rate and still leave a margin of 5 per cent. During his stay in Australia Mr. Whitelaw intends to make personal representations to various Government departments interested in the export trade and endeavour to obtain their co-operation in this scheme. APPLES FROM DOMINION LONDON MARKET PRICES LONDON. April 12 The Otira's New Zealand apples have come to hand. Cox's are rather forward and considerably bitter-pitted. Dunns realised 8s 6d to 10s a case; Jonathans, 10s 3d to 13s 6d; Ballarats, 9s 3d to 9s 6d; Mackintosh Red, 8s 6d to-10s; and Cox's, 7s to 14s 6d. COMMONWEALTH BANK CONVERSION OF GOLD The announcement by cablegram from London that 1,000,000 sovereigns of the Commonwealth Bank's holding arrived at the end of last month and that a further 2,000,000 sovereigns are to come is an indication that the bank is pursuing its policy of converting most of its gold cover for the note issue into sterling, says the Sydney Morning Herald. Previous to the conversion, the profits of the note issue department came from the interest earned by debentures and other securities, which formed the remainder of the cover of the issue. Now the whole of the cover, except whatever small portion remains in gold, will be interest-earning. With the 3,000,000 sovereigns now mentioned, the Commonwealth Bank has shipped overseas since July 1 last 7,360,000 sovereigns. When in June last the Act permitting the conversion of the gold' into sterling came into force, the gold held by the issue department of the bank was 10,500,000 sovereigns. The sterling would be lent in London at call or on short loan, for which interest rates aro now less than 1 per cent per annum. STOCK SALES FRANKTON StORE SHEEP Messrs. Dalgety and Company, Limited. Hamilton, report having held their usual store sheen sale at Frankton on Wednesday. There was a smell yarding: and a good demand for all sheep offered. Quotations:— Store wethers, 10s 9d: woolly store lambs. (8 9d; small store lambs. 6s; cull shorn lambr. 4s 4d to 5s Id: mixed aged ewes. 6s lid; four, six and eight-tooth ewes running with Southdown rams. 10s; store ewes. ■ls to 4s t'd PRICES AT. MORRINSVILLE The Farmers' Co-operative Auctioneering Company, Limited, report having held the Morrinsville sale on Thursday, when only a email yarding came forward, prices being slightly easier on cattle, while sheep maintained late rates. A small yarding of pigs met with good competition, and late values were maintained. Quotations: Two-tooth ewes. 10s Cd: store lambs. 6s 6d to 8s; cull lambs. Ss 2d: fat cows. £2 4s to £3 Gs; light fat cows. £1 10s to £1 15s: boners, 17s .Gd to £1 4s: heifers, r.w.b.. £1 19s; best heifer calves, £1 to £1 sd; poorer heifer calves. 7s to 18s; springing Jersey heifers. £5. Pigs: Heavy choppers. £1 13s to' £2 2s; baconers, 38s to £2: medium porkers. 28s to 30s; lighter porkers. 25s to 275: large store. 19s to 21s f>d: smaller stores, 13s to IGs; slips, 7s to lis: weaners, 5s Gd to Gs 6d: Tamworth sows, due to farrow. £2 5s to £2 10s: Berkshire sows, duo to farrow. 39s to £2 2s. MATAMATA VALUES [from our own correspondent] MATAMATA. Thursday Fair yardings of cattle and sheen and a very good entry of pigd came forward at Dalgety and Company's usual fortnightly stock sale at, Matamata on Wednesday. Practically the whole yarding was sold under the hammer at prices equal to late rales. Quotations are:—Cattle: Heavy fat cows, medium quality, to £2 17s; lighter fat cows, £1 15s to £2 2s: boner cov». £1 to £1 Ss; poorer sorts, 12s to 14s: good quality Jersey heifer weaners, £2 to £2 3s: others, £1 12s to £1 15s: poorer sorts. £1 to £l 4s. Pu'S: Heavy baconers. £2 to £2 4s: medium baconers. £1 15s to £1 19s: light bneonors and heavy porkers, £1 9s to £1 15s; medium porkers. £1 5s to £1 Os: light, porkers. £1 to £1 ss. choppers. £1 5s to £2: best stores. 14s to 17s: slips. 9s to 12s 6di best, weaners. 9s: others. 7s to 7s Gd. Sheep: Fat ewes, 8s; fat lambs. 10s. OHINEWAI QUOTATIONS The Farmers' Co-operative Auctioneering Company, Limited, report:—A good yarding of cattle c:\me forward at the Ohinewai sale on Thursday. Prices for all classes showed no improvement on lato rates. Quotations:—Prime fat heifers, £2 15s to £3 14s; prime fat cows, £2 8s to £2 15s: medium fat cows. 37s Gd to £2 ss: light fat cows, 27s Gd to 355: boner cows. 17s to 21s: good store cows, 28s to 37s Gd: cows and cnlves, 28s lo 37s Gd: medium potter bulls. £2 10s to £3 ss; medium Jerseycross heifers, r.w.b.. £2 2s Gd to £.'t: springing Friesinn heifers, to £3 10s: Jersey-cross heifer calves, 20s to 2Gs. PRICES AT PAKOTAI [from our own correspondent] WHANGAREI. Thursday The North Auckland Farniers' Co-opera-tivo. Limited, report holding a successful sale at Ptikotai yesterday, when there was an exceptionally heavy yarding for that district. Competition was keen and several buyers were present from outside districts. Values were:—Fat cows. £2 12s to £3 Is: lighter sorts, to £2 10s: boner cows, to 365: 3*-year-old steers, £2 lGs to £3 8s : 2J-year steers, to £2 6s; 18 months steers, to 31s: Jersey heifers, in calf, £2 10n; yearling Jersey heifers, to 21s.