NEWSPAPER'S FAILURE

New Zealand Herald, Volume LXIX, Issue 21346, 22 November 1932, Page 10

NEWSPAPER'S FAILURE

SYDNEY JOURNAL DIES

HEAVY FINANCIAL LOSS

[frost our own correspondent]

SYDNEY. Nov. 17

Another sad chapter of Australians newspaper history has closed. The World, which started 12 months ago with a great flourish of trumpets on money held in reserve for the purpose by the Australian Workers' Union, is no more. Thousands have been lost in tho venture—how many thousands few know—and now 300 peoplo have been thrown on the employment market with little prospect of being absorbed in the near future. Once again tho Fleet Street tragedy so ably described by Sir Philip Gibbs in his "Street of Adventure" comes before newspaper wen as /something very real. The World was never a great success. Politically it had " backed the wrong horse." Its policy was Labour, but not Lang Labour, and Lang Labour is the only Labour force in New South Wales to-tlay. It supported Mr. Scullin and his followers in the Federal Labour Party, and Mr. Scullin is anything but popular among the true-blue Labour men of New South Wales. Mr. Scullin was in power when the World first offered itself to the discriminating public, but it was not long before he had lost power. Until Monday it appeared as though a new paper, the Star, would take the place of the World. A Sydney syndicate was credited with having an option over tlie plant, and had actually decided to bring out a new paper, which was to have. been sold at the cut rate of one penny. An editor had been appointed nnd several members of the staff had been engaged. A wireless campaign was instituted ran for nearly a week. The Star was going to be something different—a paper that everyone would want to read. It was being rushed with advertisements! j hen, of a sudden, it was announced to the World staff that there would bo no Star. Hopes had been dashed to tho ground in an instant.