ADVICE TO AN EDITOR.

New Zealand Herald, Volume LXIX, Issue 21136, 19 March 1932, Page 4 (Supplement)

ADVICE TO AN EDITOR.

When you feel that things are slow. When your stock of news runs low, When the murder-market's slack, When there seems a woeful lack Of your usual news resources Of earthquakes and divorces, City frauds, fiasco fights, Channel swims, Atlantic flights • When I say you're short of copy, Don't grow lachrymose and sloppy, When news is scarce and hard to get, Don't grumble, I implore you, The paper need not suffer; Let your readers write it for you. Take a leaf, Sir, from the book Of the great Lord Botherbrook. When your running short of news _ >( Give*more space to " Reader's Views, Ask them daily to express What they think of modern dress, Shoes and ships and sealing wax, Sex-appeal and Income-tax. For the Women's Page invito Hints on keeping door-steps white, How to treat the common cold, Moths an( l mice, and iron-mould; Raid each housewife's little store Of pathetic, hard-won lore. (Pay? Perhaps; but take this hint— People love their names in print.) When news is scarce and hard to get, Don't grumble, I implore you, The paper need not suffer; let The kfddies write it for you! —Jim Cowie, Kaitoia (copied). I