AUCKLAND BOOKLET.

New Zealand Herald, Volume LXVII, Issue 20629, 30 July 1930, Page 12

AUCKLAND BOOKLET.

PUBLICITY FOR PROVINCE. WIDESPREAD APPRECIATION. COPIES NOW OBTAINABLE. Copies of "Auckland, the Gateway to New Zealand," a booklet with letterpress and a series of fine views, illustrating Auckland city and province, which has been produced through the co-operation of public and commercial organisations in tho city, are now obtainable to the public through booksellers, the Auckland Advertising Club, and tho New Zealand Herald office. The excellence of the publication, which is being circulated throughout tho world, has been widely commented upon and it is universally conceded that tho booklet is a most effective advertisement for tho city and the province. Not only havo those who have perused its pages been impressed by the striking illustrations and tho wide scope of tho descriptive matter, but they also commend it as a really fine specimen of the printers' art. Tho great impression tho publication has mado is indicated in the vast number of tributes that has corno to tho Advertising Club and the publishers from all sources in tho Dominion. Letters of appreciation havo been received from tho Governor-General, tho Prime Minister, and other Ministers of the Crown, as well as from many business men and mem bers of public bodies in all parts of New Zealand.

Tho Prime Minister, tho Hon. G. W. Forbes, says that from a perusal of the publication it appears to contain a fund of useful and interesting information. Tho booklet is well arranged and produced and should provo of valuo iu attracting overseas visitors to tho city and the province. Tho Attorney-General, Sir Thomas Sidey, states that he considers the booklet an excellent ono and it reflects great credit on those responsible for its publication. In extending his congratulations, the Minister of Railways, the Hon. W. A. Veitch, adds:—"l consider tho booklet will attract a good deal of attention overseas and result in an increased number of visitors to our shores." The Hon. J. B. Gow, M.L.C., expresses tho opinion that the distribution of the booklet abroad will help New Zealand and give striking evidence of the attractive character of our beautiful country. "For myself, as for every Aucklander by birth or citizenship, your publication has great sentimental as well as utility value," writes Mr. C. L. C'arr, the member for Timaru. "Tho portrayal of the wonderful progress and rare beauty of one's native city per medium of this delightful souvenir volume serves to stimulate and abundantly justify an intense pride, albeit free from ungodly boasting and parochialism. Certainly I have nothing but praise and compliment for all concerned in the preparation and production of this really magnificent pub licatioa." Such praise speaks for itself, but it is only indicative of tho tone of many other tributes, far too numerous to detail, that have been received since tho lirst copies were 'issued. In numbers of instances requests have been mad<- for additional copies. The price at which the booklet is now being retailed to tho public is 2s 6d.