PRODUCE FOR BRITAIN.

New Zealand Herald, Volume LXVII, Issue 20454, 4 January 1930, Page 11

PRODUCE FOR BRITAIN.

HIGHEST QUALITY ESSENTIAL

THE MENACE OF COMPETITION.

VISCOUNT CRAIGAVON'S VIEWS

[BT TELEGRAPH. —PRESS ASSOCIATION.] WELLINGTON. Friday.

That disaster will follow any attempt on New Zealand's part to supply oversea markets with any other than the finest grade of butter was the opinion emphatically expressed by Viscount Craigavon, Prime Minister of Northern Ireland, in an interview to-day. "One thing of which I am quite confident," said Viscount Craigavon, "is that any suggestion that a slightly lower grade of New Zealand butter than the present standard will suffice consumers at Home is entirely erroneous. Now Zealand butter holds prido of place because of its quality and any proposal to make a greater profit in New Zealand by supplying an article not quite up to the best that can be produced would bo a fatal policy. "Looking on the heart of the British Empire as I do and observing the strenuous efforts being mado by foreign countries to work their way into the arteries of trade there, 1 can realise that the slightest relaxation in the excellence of primary products from New Zealand would lead to untold disaster. Every trademark should read 'supei-fmo' or 'excollent.' "

Now Zealanders, added Viscount Craigavon, were inclined to lose sight of the competition which existed. Competitors wore watching like hawks to pounce uppn markets now supplied by New Zealand butter and cheese. Knowing the great and alert machinery of the Danes and other near-European countries, he could not help thinking that New Zealand would make a fatal blunder if it imagined that any other than tho finest grade of dairy produce would suffice.