ATTRACTING TOURISTS.

New Zealand Herald, Volume LXV, Issue 19953, 23 May 1928, Page 10

ATTRACTING TOURISTS.

PUBLICITY FOR DOMINION. WIDE SCOPE OF ACTIVITIES. CAMPAIGN IN AUSTRALIA. The Government's efforts to attract tourists and settlers to New Zealand were outlined by the Minister of Health, Hon. J, A- Young, when opening the Advertising Exhibition in the Town Hall yesterday. The Minister referred to the intensive publicity campaign to attract visitors from Australia. "Recognising that effective advertising is the best means of attracting Australians on holiday bent to come here instead of going elsewhere," he said, "£SOOO is being spent now in an extensive newspaper advertising campaign, supplemented by the aids which poster, film, literature and personal canvass can lend. An influx of Australian visitors will be welcome, both on account of their personal qualities, fpr which we have high admiration, and for the stimulus their coming will give to trade." Reviewing the position in the United Kingdom, the Minister said every attempt had been made to keep the High Commissioner supplied with the latest films of industrial and topical events, the supply of these having increased to approximately 3000 ft. weekly. Bulk supplies of booklets, photographs and lantern slides dealing with farming and industrial and general life had increased enormously. In the United States and Canada a large number of new avenues had been opened and supplies of publications and photographs were being sent regularly to the leading railway companies and hotels. Correspondence received spoke in terms of praise of this material and the results were becoming manifest in increased inquiries for information and in the growing stream of visitors to New Zealand. '.'Attention has also been turned," said Mr. Young, "to India and the East generally as a rich field from which to attract tourists to the Dominion, and a large volume of correspondence has resulted not only from expectant visitors but also from army men about to retire who look toward New Zealand as a pleasant land in which to settle. We are gaining in the:ie men a very useful and desirable citizen with a regular income and we extend to them the right hand of welcome. "The visit of, the All Blacks to South Africa is also being given full publicity by the Government. A special publication has been prepared for distribution throughout South Africa, containing photographs, pen drawings and a brief record of each member of the New Zealand team. The whole of the advertising in this souvenir has been taken by Government departments and used to advertise all phases of life in New Zealand."