EMPIRE MARKETING.

New Zealand Herald, Volume LXV, Issue 19834, 3 January 1928, Page 9

EMPIRE MARKETING.

OPERATIONS OF BOARD. SUCCESSFUL YEAR IN BRITAIN. Sun. • LONDON, Dec. 'Ki. An official of the Empire Marketivj: Board, in a review of the operations (it the board in the past year, said:—" It is difficult to detail! the extent to which the Empire Marketing Board's operations have benefited the sales of the Dominions' foodstuffs, but it cannot bo denied that the board's policy has tremendously influenced British consumers, as inquiries of importers, big stores and small retailors disclose." <■ , " On the research sida the beard has allocated £821,(300 to institutions in all parts of the Empire, covering tropical and sub-tropical investigations, low-tempera-tiixe storage, horticulture, entomology, mycology, economic botany, animal husbandry, dietijtics, poultry marketing and geophysical surveying;. " No imm<idi2>te results of these grants are anticipated, but they have laid down the ground-work, and there are big possibilities for tbo future. Regarding the publicity sid«t, the board's; advertisements in daily, weekly and trade newspapers, urging consumption of Empire products, havo cost over £IOO,OOO. " Tha board has erected 1070 artistic frame hoardings ia key positions in 150 cities,, On these hoardings coloured posters are placed, arfd changed every month, attractively exhorting the buying of Empire goods. A total of 14,000 schools have requested the board to ph.ee them on the list of recipients of all educational matter issued. " Eight Empire exhibitions and 32 shopping weelcs were held throughout Britain. The board is deputing a special cffic;er tcj assist, local organisers. There were 100,000 window bills distributed for London's shopping week, and 75 lecturers toured Britain and North Ireland and delivered 785 lectures at <feenas, public halts, and political and social clubs and organisations, at which the average attendance was !250."