MURRAY SHOE CO.

New Zealand Herald, Volume LXI, Issue 18895, 18 December 1924, Page 15

MURRAY SHOE CO.

" MAKES LIFE'S WALK EASY."

The slogan adopted for the Murray •hoe, "Makes life's walk easy," is an arresting one, expressing in 0110 brief sentence more than a whole page of empty praise could convey. Only those closely associated with the boot and shoo trade, however, could appreciate the ceaseless thought and care and diligence that has f;one to tho building up of tho Murray "otwear trade. It is based on excellence, on faithfulness of construction and quality of material. At ono time there was a certain prejudice in some quarters against locally-made goods of any description; the Murray shoe has done moro to break down that foolish prejudice than New Zealanders generally aro aware. As a result tho demand for tho Murray shoe has increased to a phenomenal extent, and the business is one of tho most progressive arid flourishing of its kjnd in New Zealand to-day. It is tlie ciin and ideal of the company to place upon the market a shoe that will give fullest measure of satisfaction to retailer and customer alike, and this ideal has been attained in full measure. Ono could travel round tho world and find no shoe 3 'tvhich would, in point of quality or excellence in value, excel the Murray shoe. They strike a noto of distinction that win popular favour in any world centre. In proof of this it mav be mentioned that Murray shoe 3 displayed recently at an American footwear exhibition £f:.ined very favourable comment, showing that the locally-mado article is well able to hold its own in competition with the best of overseas manufactures.

Specialising as it does in ladies' highclass footwear, the Murray Shoe Company is able to offer New Zealand women the very latest styles and designs from tho J'Orld's fashion centres. Three points ominate every stage of manufacture— stvie, quality, excellence of workmanship. As soon as a new stylo is launched, it finds expression in tho Murray shoe; tho designer, indeed, often anticipates tho world's latest. The Murray shoo is out to equal tho best footwear that can bo manufactured anywhere, and the aim of the company is to put it before the public at a reasonable cost. Thus tho very finest products of overseas manufacture can be equalled, if not beaten, by the locally-mado article, and placed on the market at a price which gives it a considerable advantage over imported footwear.

At the sample rooms of tho Murray Shoe Company, in Cook Street, may bo seen the latest and smartest of summer footwear iu suede, patent and fancy wear. The sandal effect is proving extremely popular, while equally high in favour aro tiie shoes of fancy design in patent leather with straps. The present vogue is all for strap shoes, and theso are showing in wide variety. For neatness, smartness and durability the Murray shoo has long since proved its worth, and those who make a point of asking always for it aro assured of personal comfort and satisfaction, both as regards appearance and in respect of pric«w