EXHIBITION BENEFITS.

New Zealand Herald, Volume LXI, Issue 18887, 9 December 1924, Page 12

EXHIBITION BENEFITS.

THE DOMINIONS IN FAVOUR.

DEVELOPING EMPIRE TRADE.

GREAT CHANCE PRESENTED.

NEED FOR STRONG CAMPAIGN.

" New Zealand is to be specially congratulated upon tho wonderful display of meat and butter at tho British Empire Exhibition, as this was quite one of. tho features of tho exhibition." This comment was made yesterday by the Hon. R. B. Orchard, of Sydney, who is returning by the Niagara to Australia, after spending about nine months at Wembley. Mr. Orchard is one of tho Federal exhibition commissioners, and in addition to assisting with tho business side of tho Commonwealth display, acted as chairman of the publicity committee.

Mr. Orchard said l.e was well satisfied with tho result of Australia's participation at the exhibition. The people of Great Britain responded wonderfully to tho request to buy Empire goods, and he ! expressed the opinion that both New Zea- ! land and Australia should follow up this j success with a wide publicity campaign. ! The butter, and particularly the meat, i shown by New Zealand was a credit to j tho Dominion, and if the carcases dis- ; played were a fair sample of the meat I usually exported he failed to understand I why the Argentine secured such a largo j percentage of the trade. I "Wo are all keenly interested in the j furtherance of inter-Empiro trade," said | Mr. Orchard. "Wo realise that the ! future of the Empire depends on this selfi help, and my advice to New Zealand, ! given in iUI sincerity, is to take full ad- ' vantage of the great impression made in I the cities of the old countries.

Must Go After Business. " Tho British market is tho finest in the world for our products, and can take all that we produce, but we have to realise that we must go after the business, and not expect it to come to us. The Dominions must see that they have stocks of goods on hand. The result of my interviews with hundreds of storekeepers bhows tho complaints made are the result of lack of continuity of supplies. _ hen our goods are not available foreign competitors step in and tho trade thus lost is almost impossible to regain." The news of the intention of the executive to continue the exhibition next I vear was received with, much gratification !by Mr. Orchard, who said there would ' now be an opportunity for the Dominions to correct some of the shortcomings. The exhibition had been a wonderful means of educating the British peoplo into the great possibilities of the overseas Dominions but in view of keen foreign com- ] petition both New Zealand and Australia I must enter into a businesslike publicity j campaign to keep the name of their j goods before the peoplo of Great Britain. | He was of opinion we were not aggressive | enough in our business methods and we I seemed to lack organisation in tho dis- ! tribution of our goods. • Mr. C. S. Nathan, one of tho Australi ian commissioners selected from West- ! ern Australia, who was also aboard tho ! Niagara, supported these views and said j that Wembley had provided tho finest } opportunity the people of Great Britain j ever had of realising tho enormous possii bilities of the Empire and had not only I cemented the present business relations but presented a means of extending and increasing them. When tho exhibition opened next year the Dominions should be able to stabilise their markets and create a demand for their products such as they never had before. Ho felt that those Dominions which had not exhibited and failed .to do so next year were lacking in imagination.