PROSPEROUS HAMILTON.

New Zealand Herald, Volume LVI, Issue 17348, 20 December 1919, Page 13

PROSPEROUS HAMILTON.

.HUB OF THE WAIKATO.

MQDERN TRADING FIRMS.

GOODS OF BEST QUALITY.

The prosperity of the farming community of the South Auckland district is nowhere more definitely reflected than at Hamilton, the hub of the great Waikato. The growth of this town in recent years has been remarkable, and the future possibilities are bright. Solid progress is being made in connection with building in the Waikato centre, a factor which always denotes expansion and optimistic anticipations. Both wholesale and retail traders have built up substantial businesses, and the shopping portion of the town is now possessed of several establishments of a fitting size and importance.

Christmas shoppers after a profitable season they will be very numerous- • will find no difficulty in having their requirements filled at Hamilton. The class of goods sold is of a high standard, every effort being made by the purveyors to stock nothing but the best quality in all directions. Modern methods in the conduct of business, and acumen in the buying of stocks, has resulted in a great variety of the finest goods obtainable being placed on offer to Christmas patroiis.

Some of the prominent trading firms and the goods they have in stock, are referred to in the following articles:—

PAUL'S BOOK ARCADE,

HAMILTON.

The selection of Chrietmas presents, the giving of whioh is such a sura sign of mutual good will and is such a source of pure unalloyed delight, is made easier this year than ever at Paul's Book Arcade.

Here is provided a handsome selection of attractive and good books that are Fell Worth inspecting. All the well-known annuals for boys and girls" and the newest fiction, including the " Recreation of Brian Kent," by Harold Bell Wright; "The Desert of Wheat," by'Zane Grey; "The Laughing Girl," by Robert Chambers; "The League of the Scarlet Pimpernel," by Baroness OrczJ; "The Last Million," by lan Hay; and " Nomad of the North," by J. O. Garwood; while other favourite authors' new works are due to arrive. \

Leather goods are again in great demand for presents, and Paul's has a choice selection of the very latest designs. General fancy goods, suitable for both ladies and gentlemen, are to be found in abundance at Paul's.

The children, too, have not been overlooked. No finer selection of children's books, suitable for all ages, from the bajby upwards, can be found anywhere outside th e large cities. In the toy department, for which we have engaged a special room, we are making a magnificent display, and the variety should make the choice of Santa Claus' gifts a pleasant and easy task for parents and others. Special attention and advantageous terms are given to School Committees. Those who are anxious "to uphold the ancient custom of treating fheir friends To Christmas boxes should avail themselves of the opportunity" oi inspecting the stocks of Paul's Book Arcade before making their selection.

Promp*. attention is given to post orders.

HAMILTON'S PROGRESSIVE MERCERY AND BOOT STORE.

BETTER KNOWN AS JOE VARNEY'S

Paterfamilias or materfaniilias, shopping fo- their own needs or the everyday needs of the family feei directly upon entering Varney's, the "head-to-foot" outfitters, that they nave at last iound all that they expected to find, in that well-stocked store, and Mr. Joe Varney, the head of the firm, has built up a reputation for values and integrity in his business methods that a 20-years' connection with Hamilton has made for him a host of friends and customers who would not entertain the idea of buying their own and their family's clothing, or boot requirements elsewhere for a moment. No 5 the saying is, "You can get them alright at Varney's." The kiddies and boys' department simply overflows with up-to-date garments. Here is displayed the ever-popular 'Varsity suit, the sport's suit, the tunic suit, in the best-milled tweeds, poplins, tussores, or drills, each and all according to season, and while W2 are talking of seasons it seems only apropos to mention the Xmas season and the time for presents that that dear old season of peace; and goodwill brings around. Here, indeed, is a wide range for everyone's imagination. So run riot. A brief-bag, a cabin trunk, a comfy rug, a dressing-gown lor dad, or, say, a nice little something for the big brother—a beautiful silk tie in good taste, a handkerchief, an umbrella, in fact, anything that such a mercery store as Varney's can think of carrying. AH are there, tastefully displayed for one's edification, and at prices that would not swallow up the savings that the little son or daughter has put by for the Xmas present to her dad or brothers. It is a recognised fact that men come to Varney's over and over again to be tailored. The box suits that are sent out from central house in guaranteed navy serges, fashionable tweeds, are really smartly-tailored suits and money-savers. All men know that the '■ scarcity of clothing materials have run the ordinary tailor suit up to an almost out of reach-height, but here at Varney's you get the cut and the fit, the finish and the cloth" of each and every suit at well, if not half, the price of a tailor suit at very nearly that mark. This is well worth remembering in these dear times. Then, in Varney's hat department is the straw boater, the Panama in every shape, to suit the most fastidious, as well aj the more modest purse of those who study that useful article as well as their appearance, and the comfortable felts that have become not only the fashion, but the acme of good taste, and shows off to advantage the characteristics and individuality of the man who wears them. The Borsalino, made in Italy, the Stetson, and also the celebrated Tress and Co.'s wonderfully fine hats, all are here in «uch variety of shades and shapes suitable to enhance the personality of everyone who knows what a fine hat means to them. Here they all are, in positively the veriest up-to-date qualities and the lowest-to-date prices. Work suits for the field, farm, or factory, good shop suits, and schoolboy (cast iron) suits, collars, suspenders, hosiery, all of the best; splendidly-cut shirts in, silk and other fine-feeling materials that make a Varney shirt a joy to wear; and as the ever-rolling seasons come round for the games of tennis, bowls, boating, cricket or football, golf, etc., Varney is ready for them all. In fact, the "head-to-foot" mercery store embraces everything that boy, youth or man needs to clothe himself withal, and here is a trite saying taken from the French.- "To be well-shod is to be welldressed." And so we pass to the boot and shoe department, and here 'they cater for the ladies and girls and misses. Their customers and visitors to progressive Hamilton are quite unanimous on this point, and there is no shadow of doubt, owing to the right buying, both as to styles, material and prices, that JVarney, the well-known boot people of Central House, Hamilton, are offering and showing such varied and fine stocks of ladies', children's and men's really up-to-date footwear that some of the larger city shops may envy. The courtesy which accompanies all that J. Varney sells makes shopping at Central House a real pleasure. The mere man is more than catered for at Central House.