A PRETTY CONCEIT.

North Otago Times, Volume XXXVII, Issue 7908, 26 February 1894, Page 3

A PRETTY CONCEIT.

The enormous sales of the Watcrbury have led firms who do not caro for a steady turnover at a legitimate profit to explore the purlieus of the Continent for cheap infeiior "tickers" — wo do not call thorn watches— with which to " run the Waterbury." These possess one virtue only— tli.it of showing tho dealer a return of some 150 per cent on his outlay. That they should keep time is a matter of no moment, so long as they resemble the Watorbury in outward appearance, stylo of casing, etc., with sufficient closoncss to deceive a careless or unwary purchaser. Firms doing this often say to us " What do wo caro ; wo can make five shillings a watch more on them than we can on yours j and as to keeping time, well, our troubles about that.' Buyers requiring reliable watches can trust the Watcrbury, and tho public requiring tho eoircct time should sco that they get it. Tho gents' or ladies Waterbury, gokf filled or in stciling silver, arc handsome, inexpensive, and durable ; whilst tho nickel varieties are so well known that they require no fmther recommendation. It is a pretty conceit for hero and there a stray trader to think his imports of the " Nebuchadnezzar," tho " Mcllcnium," tho " Gonbung," or some other specially titled monstrosity, has any effect on the Watorbury market, whilst for evciy watch ho nervously orders over one bundled Watorburys arc always afloat for New Zealand. The real strength of tho Watcibury lies in its absolute reliability, in other woids its absolute refusal to keep anything but tho correct time. We sometimes sec " tickers " — wo still bar them any other title — oJFored for aalo which are ically wonderful combinations. Thoy not only exhibit tho whole of tho celestial bodies on their faces, but keep time, or profesB to, tell you tho state of tho money market, tho amount of any particular member's indebtedness at Bellamy's, and tho namo of tho next bank to re-construct in Australia. The Watcrbury does not do this. It simply keeps correct time, and goes on doing so.