Page 2 Advertisements Column 1

Northland Age, Volume XVII, Issue 15, 21 November 1947, Page 2

Damaged Tyres and Tubes Speedily Repaired Worn Tyres Quickly Recapped New Tyres Supplied THE NORTHERN TYRE CO. FOR TYRE SERVICE Big enough to serve you Not too big to know you

ELGIN WATCHES RAILWAY LEVER MODEL Special Purchase - - £5/19/6 12 Months’ Guarantee K. A. Knight WATCHMAKER .AND JEWELLER KAITAIA Having increased our Workshop Staff, we offer you a VERY PROMPT WATCH AND CLOCK REPAIR SERVICE Secon,d to None. r- All Repairs Guaranteed !

hat Do You Read Between the Lines V Between the lines of every advertisement you see you can imagine these words : “Thousands of people had to believe in this product and buy it before it was ready for advertising ! ” The fact that a product is advertised regularly means that a lot of people buy it regularly. The fact that a storekeeper or manufacturer will join his name with it in public proves that he thinks it is good, honest value. Time was when the slogan “Let the Buyer beware” governed buying and selling. But advertising has reversed that. Today it reads, “Let the Seller beware.” For if his goods don’t measure up, he loses out to advertised products that do ! 1