Page 3 Advertisements Column 3

Nelson Evening Mail, Volume LXXII, 28 November 1938, Page 3

The Penalty of Leadership LEADERSHIP is its own taskmaster. It imposes on the leader, whether it be a man or a product of the hands of man, the duty of being always a little better. Yet because there is only one leader in any field and one standard of comparison, all that follow become identified with it. Thus Shakespeare stands for all dramatists, and Sir Henry Irving for all actors. So it is with manufactured products in our own time. ‘Kodak/ in the dictionaries of the 1 niled States, is both a noun and a verb; ‘Vaseline,* in the minds of millions, means not one brand of product, but all varieties of that product; and ‘Frigidairc,' the world over, means home refrigeration. Hut it must always be remembered that not every refrigerator is a /* rigidaire. For twenty-five years Frigidairc has been the leader in its field. For twenty-five years it has pioneered every great advance in refrigeration, and still enjoys more exclusive features than any other refrigerator ever built. As a result, there arc more Frigidaircs in operation to-day than all other wakes combined . Only Frigidairc has the Meter-Miser the simplest and most economical refrigeration mechanism ever built. Only FVigidaire has the right to use / RKON^/14 , the safest refrigerant known to mankind. Only Frigidairc has a 9-way adjustable interior; a Food Safety Indicator on the outside of the door; and an automatic ice tray release built into every tray. And in spite of these and other advantages, Frigidairc is still the lowest priced refrigerator you can buy. frTg i DATRE MADE BY GENERAL MOTORS, AND FULLY GUARANTEED FOR FIVE YEARS. KEITH WALKER, LIMITED. NELSON, MOT VEKA AND TAKAKA. liiiiiiiiiiiiiiiiiiiiiiitiiiiiiiiiiniiiiiiiiiiiii;

% 4 ss FIT FOR G-R-I-P! YOU CAN DEPEND on the 2000 teeth in the Dunlop Fort tread for relentless tyre grip on any road—in any weather. No single factor in tyre manufacture has contributed so much to safety as this unique Dunlop tread. THE W Made in Lngland FORT “7%<* 7W twtfo 2.000 TEETH D.I9.JJ