HAVE IT FITTED

Nelson Evening Mail, Volume LXXI, 11 September 1937, Page 12

HAVE IT FITTED

The other day 1 overhead this conversation while I was cruising round j one of your stores. “But, really, I do ! think they’re awfully nice, and I'd love Ito wear one, but—” and she added half j apologetically—"l'm forty round the bust.” I gathered that the conversation was about this uplift fever that is sweeping through the fashion world, but, of course, that was all nonsense about the lady’s not being able to wear an uplift. Uplift brassieres arc designed for everyone, whether it's your first grown-up brassiere, or whether you line! you need a Practical Front corset. It’s all the same. For the fuller figure there’s a new kind of uplift—an uplift that does not drag your bosom up. hut holds and supports it into linn youthful lines. Instead of the weight being supported by the shoulder straps, the pressure is relieved from underneath. Petals of patented material renowned for its spring resilience arc inserted just where the support is most needed. These supple supports relieve the harmful strain that causes delicate tissues to break down and also do away with the upward drag of tight shoulder straps. When buying a brassiere, it is most important to have it fitted, because the brassiere is not only designed to lit your measurements, but to suit your own particular shape as well.