DEPARTMENT STORES
Department store advertising proves above all the quick action power of newspapers. It is designed to create immediate demand daily, and proof of its ability to do so is constantly apparent. Acceptance of this fact was made by the famous John Wanamaker in 1894: “If I ever have a monument for discovering anything,” stated Mr Wanamaker, “it will be for finding out that the only advertising of direct and instant benefit to both merchant and customer is in the daily newspaper of known circulation. All others are vanity and vexation.”
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Bibliographic details
Nelson Evening Mail, Volume LXVI, 21 August 1933, Page 8
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92DEPARTMENT STORES Nelson Evening Mail, Volume LXVI, 21 August 1933, Page 8
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