UNIVERSITY LECTURER
ADDRESS ON BUSINESS “Information advertising links up ideas between producers and consumers, and is regarded by economists as an essential of the utmost importance,” said Dr. F. R. E. Mauldon, senior lecturer in economics at Melbourne University, in an address before members of the Victorian Institute of Advertising. “The intercommunication of ideas provided by this class of advertising cannot be removed without disaster. Its disappearance would cut down a link between producers and consumers, and would be a blow to sustaining methods of production. , “Two questions are whether advertising, in addition to revealing the existence of things to satisfy consumers’ wants can stimulate and create new wants; and whether, besides diverting i portion of a fixed demand it can increase : that demand. The answer depends on ; Hie extent and nature of consumers’ j wants, which are limited by the size of their incomes.
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Nelson Evening Mail, Volume LXVI, 19 August 1933, Page 2
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145UNIVERSITY LECTURER Nelson Evening Mail, Volume LXVI, 19 August 1933, Page 2
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