VALUE OF NEWSPAPER ADVERTISING
j Replying to questions after an address to tlu> Liverpool Publicity Chib, "Mi; John Cheshire, advertising director of Lover Bros., Lid., said lie should pin his faith to newspaper advertising us against all pamphlets and circulars. There was a groat danger that the latter form of advertisement would ho cast aside and never read by busy people, whereas, when they settled down to their newspaper their minds were in tho mood to absorb its contents. The standing of a newspaper should always be taken into account by tho advertiser, as the quality of its circulation was an important consideration, Several members of the executive committee of the. North Wales Advertising Board, which me,t at Bangor, I declared that tho newspapers continued to Be unquestionably the must olfcctire advertising medium (says a .London paper of October 18th; H v, as decided to instruct- the advertUmg sub-eoinmiitee to apply two-thirds ol the Board's income next season to jewspap'-r advertising.
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Bibliographic details
Nelson Evening Mail, Volume LVI, 23 December 1922, Page 10
Word Count
161VALUE OF NEWSPAPER ADVERTISING Nelson Evening Mail, Volume LVI, 23 December 1922, Page 10
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