Page 4 Advertisements Column 1

Northern Advocate, 29 July 1939, Page 4

BERLEI rfv 'N mmmm A I 4245 k. tH IS ALWAYS % THE BEST BUY ANT) THE BEST PEACE TO BUY IT FROM TR J. W. COURT LTD, ! Sketched a Berlei corset giving the convenience of side-hooking and the EXTRA control of back, front and hips to the No. 4 fitting. In tea-rose figured batiste, firmly boned, reinforced over thighs. Splendid fitting. PWCE 38/6 ★ Come in and see for yourself the splendid range of Berleis in our Corset Salon ! There’s one for every mood and every mode—-and oitr corse tie re. will fit yon personally with it ! REMEMBER ALL FITTINGS FREE AT J. W. COURT Ltd. P.O. Box 93 WHANGAREI Phone 2024

/ m m m m ■ m O % &w4 AAm % T A u a fh m fi I u ft, A. c*f ft. rst nr a // tf r? Sm BE RLE I'V.. FITS TO SHAPE AS WELL AS SIZE m rUvKjcC-- % a 7 Berlei has the secret of making the brassiere that is ‘sincerely yours’—and that secret is multiple fitting. Any brassiere can fit your bust size, but onfy a Berlei fits your shape. The inch-tape that measures your bust size, finds only your ‘circumference’; Berlei works, like the sculptor, to find your shape ... the exact swell of the curves in every figure type. The little figures below show the seven different types of bust development, for which Berlei designs brassieres in seven different fittings in every size. The Berlei meant for your own lovely bosom is as true to form as if a sculptor had run his calipers over you first, to discover your exact degree of curve here .. . there .. . everywhere. It alone is sincerely your bosom friend ... a friend who falls in line with you perfectly, sticks dose and endures long; whose presence is never irksome, whose influence is uplifting: and who can be depended upon, always, to bring out all that is best and beautiful in you! & (a Ch 1 ii M m DEEP BUST WIDE WAIST MIDGET BUST JUNIOR BUST MED. FULL BUST MED. DEEP BUST MEDIUM BUST FULL BUST TYPEFITTING 4s.